For advertisers
Reach the professionals who live in southwest London
Our readers don’t just open the email — they click it. Repeatedly. Our click rate runs at 29.5%. That is what an engaged local audience looks like.
The audience
Who reads Putney.news
Our reader survey (379 responses, ~22% response rate — industry standard is 5–10%) gives us detailed, verified data on our most engaged email subscribers and what they do because of it. 96% of surveyed readers took real-world action as a result of coverage — visiting a business, attending an event, or contacting a councillor. M&S Putney coverage alone generated 6,881 views across multiple articles.
The average email click rate across all publishers is 2–3%. We average 29%. Readers are not scanning — they are reading and clicking through.
Growth
Consistent growth, month on month
Page views up 15% across the first three months, then two exceptional ones — the May local elections and two major June stories. Subscribers have grown from under 1,500 to over 2,200 in five months — steadily, not in spikes.
What we offer
Advertising that works
We work with local and regional businesses to design packages that achieve a specific goal — not just deliver impressions. Our approach is built around what you're trying to achieve in the next 90 days.
Daily email to 2,200 readers
Your message alongside editorial content that readers have chosen to receive every morning. Sponsored content, display placement, or promoted listings — designed to fit your brief.
Trackable with promo codes or dedicated landing pages. We can create the creative for you.
30,000 monthly readers on site
Display advertising, sponsored content, and branded editorial features across putney.news. Strong organic search presence means reach beyond the subscriber list.
Retail openings, events, and community news consistently drive thousands of views.
Get in touch
Start a conversation
We'll ask what you're trying to achieve, not what budget you have. First conversation is a 20-minute call with no obligation. We'll tell you honestly whether we can help and how.
advertising@modernstandard.media